TL;DR: Indian founders and MSMEs don't wake up wanting "legal services". They wake up to a notice, a deadline or a new hire, and need to know what do I file, by when, and what does it cost? This PRD turns Legal Suvidha's services website into a compliance hub: tell us about your business, get your personalised compliance calendar, and buy the exact filing you need, with status you can track.

PRD v2.0 · Associate Product Manager, Legal Suvidha · Shipped (written as APM, rewritten in 2026)

The problem

A first-time founder can't tell which registrations and filings apply to their business, so they either miss deadlines and pay penalties, or overpay an agent for work they don't understand.

Who Trigger moment What they do today
First-time founder (primary) Incorporating; first GST return; first hire Googles, asks a CA friend, pays whoever answers first
MSME owner Notice from a department; annual filings due Relies on a local agent; no visibility on status
Finance lead at a startup Year-end ROC and tax season Tracks dozens of deadlines in a spreadsheet

Evidence

The old site was organised by our service catalogue: registration, tax, legal docs, compliance. Customers think in events: "I'm starting a company", "I got a GST notice", "I'm hiring my first employee". At the start, the website drew around 120 visitors. Organising the product around life events is the whole redesign.

How it works

flowchart LR
	A["Trigger event<br>new company, GST notice,<br>first hire"] --> B["Event-led<br>landing page"]
	B --> C["Business profile<br>in two minutes"]
	C --> D["Personalised<br>compliance calendar"]
	D --> E["Fixed-price checkout<br>for the exact filing"]
	E --> F["Order tracking<br>docs received, filed,<br>acknowledged"]
	F --> G["Deadline reminder<br>email and WhatsApp"]
	G --> E
  1. Business profile in two minutes. Entity type, state, turnover band, headcount, GST status.
  2. Personalised compliance calendar. Every filing that applies, with due dates and penalties for missing them.
  3. Buy the exact service. Fixed-price packages mapped to calendar items, not a generic catalogue.
  4. Track status like a delivery. Documents received → filed → acknowledged, with the expert's name on it.
  5. Reminders that sell. A deadline reminder is the most relevant upsell there is.

Decisions and trade-offs

Decision Why What it cost
Organise around life events, not the service catalogue Matches how founders search and what they panic about Every event page needs its own content and upkeep
Give the compliance calendar away free It's the hook that creates buying intent Some users take the calendar and leave; reminders tied to one-click purchase counter that
Fixed prices for core services Trust; founders fear open-ended agent bills Complex cases can lose money, so checkout asks complexity questions and escalates to a custom quote
Mobile-first Most founders first arrive on a phone Dense dashboards get simplified

What I cut